Millar and Grønntun will report to Jack Martin, who will continue in his role as global chairman and CEO, and will join an executive committee that also includes chief operating officer Meredith Marks, global head of talent Kate Augustine, and a new president of the US, expected to be named by early 2019.
The current US president, Alex Jutkowitz, will return to his leadership role at SJR, the content marketing firm that he founded and sold to H+K in 2013. In 2014, SJR was folded into H+K, but that process will now be reversed. "We have reviewed the role of SJR in light of its dramatic growth since acquisition in 2013," said a statement from H+K. "As a result, we have decided that SJR is best served with a freer role to continue its expansion."
From January 1, therefore, the content creation firm will become a standalone company inside WPP, "with a special attachment to H+K on common clients." Martin says the two companies will continue to work together on shared clients, but also points out that H+K has its own creative and content hubs, most notably in London, under Millar.
Jutkowitz became US president in 2017 upon the departure of Beth Balsam, with a brief to transform H+K's operations in the market. The search for a new leader means that H+K is on track for its sixth US CEO since 2013, when Dan Bartlett departed for Walmart.
All of H+K's geographic units, including the US, will now report into Grønntun and Millar, overseen by Martin. In Asia-Pacific, the firm remains led by chairman Vivian Lines.
Grønntun has led H+K’s operations across Europe, Middle East and Africa since 2014 as CEO and chairman, and is a senior strategy consultant within corporate communications and public affairs. He is also the senior lead for some of H+K’s top global and European clients, including Equinor (formerly known as Statoil).
Millar has led the transformation of H+K’s flagship operation in the UK as CEO since 2008 and since 2014 has driven the firm's creative agenda as global chair of creative strategy — via the formation of global hubs in London and Shanghai. He is also the senior lead on clients, including Adidas Global, across all categories.
Under the leadership of Grønntun and Millar, H+K Strategies is our reigning EMEA Consultancy of the Year, the second time in three years that the firm took home our top agency recognition in the region. In between those two awards, H+K was our UK Consultancy of the Year in 2017.
According to Martin, "Both Richard and Lars Erik have proven their exceptional leadership abilities over a number of years in the UK and EMEA respectively and I am looking forward to working with them to accelerate the implementation of a transformation program that maximizes our global resources and enhances our local strengths to deliver world-class work for our clients."
In the new structure, Millar will focus on clients and practices, and on innovation; Grønntun will focus on finance and human resources, on sales, and on performance, building on his experience managing multiple markets.