This collaboration promises a ‘year of revelry’ for party celebrations and limited edition bottles.
Jeremy Scott launched the new collaboration with fashion influencers and musicians such as River Viiperi, Golden Barbie and Wizkid.
The partnership comes before the Milan Fashion Week, with Scott saying: “I love the cheeky, playful nature of CÎROC. It connects perfectly with my approach to both life and fashion, so the partnership felt natural, there’s such synergy. ‘I design a lot around personal, customized twists so it’s great to bring this into the partnership too. It’s been fun to bring together our bold take on luxury and I can’t wait to see what the year holds.”
Jeremy Scott revealed that he likes the cheeky and playful nature of CIROC as it connects with the way he approaches life and fashion, and he felt the synergy.
The music sensation who only recently had his StarBoy collaboration with Nike sell out in minutes also became the first African artist to walk a D&G runway.