As part of the deal, the multiple award-winning screen diva, Funke Akindele, will prominently represent the Keystone Bank brand and feature heavily in the lender’s marketing campaigns and consumer-focused strategies, while leveraging her large followership and popularity that cuts across socio-economic classes and age groups to further deepen the brand’s growing impression in the market.
Speaking during the contract signing ceremony at the bank’s head office in Lagos, the Group Managing Director/CEO of Keystone Bank Limited, Dr. Obeahon Ohiwerei said: “the bank will explore every good platform to deepen it’s strength in the retail and youth segment.
He stated that “the Nigerian entertainment industry is driven largely by SMEs and is growing exponentially, positioning the nation globally and positively impacting our GDP.
We are extremely pleased to partner with a hardworking entrepreneur like Jenifa who is also a role model to a wide spectrum of youths and people from all walks of life. This partnership aligns with our corporate objective of supporting SMEs and empowering enterprising women, through our PINK account and network.”