Facebook outbided BeIN Sports and Fox Sports Asia to secure coverage of English football matches.
For Facebook, the Premier League deal marks a bit of a turnaround from the company’s recent failed attempt to bid for cricket rights in India.
The rights package includes all 380 Premier League matches each season in what is Facebook’s biggest move into the live sports market to date.
Along with Amazon, Facebook was widely tipped to make a play for the Premier League’s domestic rights this year, with the league specifically structuring two packages to make them more attractive to the tech giants. It was ultimately Amazon which made its move, securing 20 live matches each season for three years from 2019.
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