The LaLiga office in Nigeria was launched in Abuja in 2016, in a signed partnership with Legacy Sports, but there was no official launch event at the time. This was the first official 'corporate' event for the brand in Nigeria. The launch was designed to bring LaLiga closer to its Nigerian fans, and to generate more awareness around the other clubs in LaLiga.
Present at the event were former Nigerian LaLiga stars Finidi George, and Emmanuel Amunike. The Nigerian players from Las Palmas, Malaga, Deportivo La Coruna, Nastic Tarragona, and Lugo were also present to represent their respective clubs.
Sports and broadcast media personnel from the top media publications and online blogs in Nigeria were present at the event, and were treated to a pulsating experience with the Magic of LaLiga, in a private viewing of the Madrid Derby between Real Madrid & Atlético Madrid, with the former Nigerian LaLiga stars acting as commentators during the match.