The Global 500 is a list of the strongest and most valuable brands world-wide, with top positions dominated by the technology sector.
The report assesses organisations across two main categories - the strength, and the value of their brand. Brand strength is calculated using a number of measures, including marketing, brand perception and business performance relative to competitors. The strength score feeds into the overall brand value calculation.
PwC achieved a ranking in terms of brand value of 50, moving up from 66th last year. As a result PwC is the highest performing professional service brand in the Index.
The results reinforce the professional services network’s leading position as one of the leading brands in the world in 2018.
Bill Cobourn, Global Chief Marketing Officer, PwC, comments:
“Our brand’s strength is driven by our people’s contributions, and underpinned by the long term investments we are making in transforming our technology, services and skills.
“Overall the Index shows how long established brand names like ours are as strong as new entrants in the technology and consumer sectors. That’s critical to our strategy to attract and develop talented people, driving our growth in new, technology enabled markets, with startups and established businesses alike.”