Nike Set to Launch Rusell Westbrook's Signature Shoe, The Jordan Why Not Zero.1

Sportswear giant Nike has announced that its Rusell Westbrook's signature shoe, the Jordan Why Not Zer0.1 will be launched on Monday, January 15 with limited quantities of the Mirror Image colorway.



The official global launch colorway, 2-Way, perfectly captures both Westbrook’s game-changing presence on both sides of the court and the design’s eye-catching contrast from smooth vamp to jagged heel. Like Westbrook’s playing and off-court looks, this colorway masterfully balances a “Why Not?” approach to style and performance. The 2-Way colorway releases February 15 for $125.

Crafted for the dynamic game and personality of the reigning MVP and fashion king, the Jordan Why Not Zer0.1 is highlighted by its smooth vamp, which, fitting for Westbrook, offers dual purpose. First and foremost, it serves the MVP’s key footwear need: forefoot containment.

Westbrook plays high on his toes, always ready to push to the hoop or convert a rebound or steal into a fast break. For this, he needs stability over the sole unit, such that no added movement minimizes response when shifting direction or getting maximum bounce to the rack. Combining his style, specific performance needs and Jordan Brand soul, the end result is a futuristic silhouette that features a fused mesh upper, full-length Zoom Air unit and a compression-molded pylon foam piece engineered for flight.