In addition to rewarding the 10 loyal winners of the online ‘mock pre-wedding shot’ competition with free movie tickets, an all access pass to the after party, branded T-shirts and free bottles of Royal Circle Whisky; it ensured that the winners had more than enough to eat and drink, with non-stop music serenading them from the console of the DJ.
One of the winners, Chucks Chris, commended Royal Circle Whiskey for what he described as a “memorable experience.” He said: When I was announced as one of the winners of the pre-wedding shoot contest, I was a little skeptical. But I can say for a fact that, through this event, Royal Circle Whiskey met and even surpassed my expectations. As a movie buff, getting a free ticket to see my favorite movie is an experience I deeply cherish. I urge Royal Circle Whisky to continue to do things like this.”
Speaking after the after-party, which allowed the winners to network with top celebs, another winner, Mary, said: “Before now, I had never tasted Royal Circle Whisky. Today, I had the opportunity to try it, and the blend is so smooth, and just unbelievable. I recommend it to all whisky lovers.”
Prior to the after party, consumers had been asked to post a mock pre-wedding shot of themselves on their Instagram page, tagging the @royalcirclewhisky Instagram handle alongside 10 of their friends, with the top 10 pictures with the most likes winning free tickets, all access pass, and other freebies.
Explaining the objective of the event, the Brand and Marketing Manager of Royal Circle Whisky, Mr. Anthony Onyemauwa, stated that the aim of the event was to deepen consumers’ experience by providing them the opportunity to recreate their own wedding party experience by taking them through a replica of an average wedding party journey from the pre-wedding party shots, the movie show, and the after party.
Anthony added that the event was held as a demonstration of the brand’s commitment to consistently creating premium consumer experiences that align with Royal Circle Whisky’s distinct taste, blend, quality and packaging. According to him, “Royal Circle Whiskey is not only Nigeria’s finest blended and smoothest tasting whisky of the highest quality, our aim is to extend that distinct experience to our consumers.”
Royal Circle Whiskey is an internationally renowned premium whiskey brand with a perfect blend of exclusive recipes finely blended for that distinct taste. Described as one of the “Highly Recommended Whiskies” by the “Beverage Testing Institute USA earlier in 2017, Royal Circle Whiskey won the highly coveted “International Wine and Spirits” competition in England in 2016 as well carting home the silver category in the “International Spirits Challenge” in the UK the same year.