The deal will see the carmaker continue to benefit from exposure at the club’s Groupama Stadium and across their digital channels. Under the agreement, activations such as #ShareHyundai – a carpooling scheme for fans – and the #HyundaiExperience – which showcases the company’s models within Lyon’s Groupama Stadium – are set to continue.
Since 2012, Lyon and Hyundai have had a cordially relationship.
According to Lionel Keogh, Director General of Hyundai Motor France: “These six years of partnership with Lyon have anchored Hyundai as a major player in football in France.”
“With the renewal of the contract and its extension to the women's team for the next two years, we will develop our reputation in France and share the passion of football with our employees and our customers all over France.”