Whether via broadcast TV or online, news is increasingly being watched as opposed to read, particularly on mobile phones. Northwestern University in Qatar’s fifth annual report states, for example, that 78% of Tunisians watch news videos on their smartphones on daily basis.
With already 365 million mobile subscribers across the MENA region (63% of the population) and with the number of smartphone connections set to triple by 2020 in Africa, according to GSMA study, a considerable demand for news video content is expected in upcoming years.
Disparities in literacy, including digital literacy, and education greatly influence news platforms choices. And despite internet penetration and the rise of social media, it’s also important to take into consideration that there’ s still an unequal access to internet technology in both regions. This explains in large part why television still holds a central place in media consumption patterns.