The agreement between the German record champions and the beverage company incorporates a premium advertising presence and promotional events at the Allianz Arena.
FC Bayern marketing director Andreas Jung is pleased about the extension and the partnership based on mutual trust: "The continued cooperation with Coca-Cola is a great recognition of our joint work. We're proud to have Coca-Cola, one of the strongest brands in the world, by our side and we're looking forward to the 50-year anniversary of our partnership next season."
"The extension of our cooperation for the next three years is very special this time," commented Andreas Laub, head of sports and event marketing at Coca-Cola European Partners Deutschland GmbH (CCEP DE). "FC Bayern and Coca-Cola will celebrate the 50-year milestone of their partnership in the 2018/19 season. We wish the players and the coaching staff headed by Jupp Heynckes lots of success and a season packed with titles."