The event will replace C.T.I.A.’s former trade show, Super Mobility, and will be an extension of the M.W.C. brand, which is best known for its annual event that began 31 years ago and has been in Barcelona, Spain, for the past 12 years. C.T.I.A. and G.S.M.A. are equal partners in the new event, with G.S.M.A. leading the production and management.
According to Reed Peterson, head of Mobile World Congress Americas, "Mobile World Congress Americas will be full of innovative, leading-edge technologies and demonstrations. A great example is the G.S.M.A. Innovation City exhibit, which offers a comprehensive view of how mobile-connected products and services are improving the daily lives of citizens and businesses around the world in diverse areas, such as home, automotive, health, utilities, industrial, and more."
In addition to the original Mobile World Congress in Europe, G.S.M.A. added an Asian event, Mobile World Congress Shanghai, in 2007. M.W.C. Americas will include a trade show with 1,000 exhibitors and an educational program with keynotes, sessions, and summits. Sponsors for this inaugural event include Sprint, American Express, Paypal, and many more.