This year’s list features three new entrants: Netflix at #78, Salesforce.com at #84 and Ferrari at #88.
For five consecutive years, Apple and Google hold the top positions. Apple’s brand value grew by 3 percent to USD $184,154m, as Google’s brand value grew by 6 percent to USD $141,703m. Microsoft jumps into #3, as one of sixteen brands with double-digit percent growth. Following Coca-Cola at #4, sits Amazon, Samsung, Toyota, and Facebook, which breaks into the Top 10 for the first-time at #8. Mercedes-Benz, and IBM round out the Top 10.
The five Top Growing Brands include Facebook (48 percent growth) who leads for the second year running, Amazon (29 percent), Adobe (19 percent), Adidas (17 percent), and Starbucks (16 percent).
More than half of the Best Global Brands came from four sectors: Automotive (16), Technology (15), Financial Services (12), and Fast-Moving Consumer Goods (9). Retail is the top growing sector in percentage terms (19%), followed by Sporting Goods (10%), Technology (8%), Logistics (7%), and Financial Services (6%).
The top 10 brands on the 2017 list are:
- Apple ($184B)
- Google ($142B)
- Microsoft ($80B)
- Coca-Cola ($70B)
- Amazon ($65B)
- Samsung ($56B)
- Toyota ($50B)
- Facebook ($48B)
- Mercedes-Benz ($48B)
- IBM ($47B)
The Top 100 brands have a combined total value of USD $1,871,730m, an increase of 4.2% from 2016. The full ranking can be retrieved here