The company, which is now owned by a consortium of Chinese firms, announced via a blog post that, "the product had a substantially different value proposition than our browser products, and represented a different focus for Opera. We, therefore, focus on our browsers and other upcoming services.”
Opera did not provide any further reasoning for this move.
With more than 500,000 installs, Max was a popular service — and it gave Opera quite a bit of insight into how people used their phones (though given that its advertising arm wasn’t part of the sale, the company may not be interested in this data anymore).
There won't be any upgrades and the app was removed from Play Store. Those who already have Max installed will be able to use it for a while, until they end the server side support for the product in a date that will be informed in the future.