Ramadan is the month in the Islamic calendar (Hijrah) and it is obligatory for Muslims to fast during this period as this is considered the fourth pillar of Islam.
Abiodun Ayodeji, Promasidor’s Category Manager - Dairy, acknowledged that Ramadan is a period when Muslims abstain from food and drink from dawn to dusk and therefore prayed for Allah’s bountiful blessings and rewards on their lives for this sacred obligation.
He affirmed that the company is particularly delighted that many of the faithful have taken Cowbell and Loya Milk as their main source of nutrition and refreshment in this period of penitence and self-denial.
This, according to him, has validated Promasidor’s commitment to quality and standard in its service to Nigerians.
“Cowbell Milk dissolves easily in either hot or cold water and can complement your beverages and cereals. It is fortified with Vitarich& Vitamin B9, our proprietary blend of vitamins and minerals for strong body and sharp brain,” he explained.
Abiodun maintained that Promasidor’s milk products remain “a perfect blend for this season of purity and self-discovery because Cowbell Instant-filled milk powder is a delicious way to provide the necessary nutrition required for a healthy lifestyle.”
Loya Milk is a premium full-cream powder product. In addition to other vitamin & minerals, it contains 50% more calcium which is good for strong bones, tougher teeth and healthy heart.
Nutritionists have also asserted that the Cowbell’s seven flavoured milks (Four: Chocolate, Coffee, Strawberry and Sweet Milk) provide a delicious anytime drink that offers more than 15 per cent of an adult or child over four recommended daily allowance (RDA) of vitamins A, B1, B2, B3, B5, B6, B12 and iron as well as contributing to C, D, E, K, calcium and phosphorous requirements.
They stated that Cowbell milk has cut a trajectory across the Nigerian milk market since it came to Nigeria in 1993.