In 2014, Burson-Marsteller rebranded the network it acquired in 2011 to Burson-Marsteller Africa and simultaneously announced branded partner offices in 27 countries. Later that year, that number increased to 29 with the signing of two additional affiliate partnership contracts, both of which had been long-standing exclusive affiliates.
In October 2016, the number increased to 36 countries with the launch of Blast Burson-Marsteller in the Indian Ocean Islands, Marketing On Burson-Marsteller in Angola, and the extension of its existing partnership with Icon Burson-Marsteller in Cameroon into two new territories; Congo-Brazzaville and Gabon.
Jerry Mpufane, chief cluster judge in the African Network of the Year category for the PRISM Awards and chairman of M&C Saatchi Abel, says, “Burson-Marsteller Africa is clearly a leading agency with fantastic credentials. The judges were immensely impressed by the depth of talent and their diverse roster of great brands on their client portfolio. The judges also commended their expansive pan-African network, where there’s good evidence that many of the offices actually do collaborate on the same client projects. This is an excellent and admirable African story to be proud of.”
“We are thrilled to have received the Gold PRISM Award for African Network of the Year for the second year in a row,” says Robyn de Villiers, chairman and CEO of Burson-Marsteller Africa. “Our commitment to growing partnerships has underpinned Burson-Marsteller’s activities across Africa. This award is a tribute to our partners and to every member of our African team in all 53 countries we cover on the continent. Each one of our partners is individually respected in its own country, and collectively we are recognised as the pre-eminent African communications network.”
The network’s South African business also won a Bronze PRISM award in the Business-to-business category for its work with a longstanding client, SES, across 15 markets in Africa.