The partnership for the activation during the EPL season started in March and has made stops at Lagos and Owerri. Matchday ‘Made Of Black’ will tour 3 other cities in the coming month and Infinix will cheer fans with exciting gifts.
'This is a first for Infinix as the partnership brings the brand closer to its fans in some of the biggest cities in Nigeria and also fans who share common love for football' said Olamide Amosu, Communications Manager, Infinix Mobility. ‘Infinix aims to empower fans and consumers during this EPL season and we are able to do so with Matchday Made Of Black Activation. We welcome everyone to participate in the cities we are visiting with loads of gifts to be won in April and May’
“Consumers being at the centre of the brand is what Guinness has always been known for” said Rob Hobart- Marketing Director, Guinness Nigeria Plc. “The Matchday Made Of Black activations is no different as it is simply giving consumers a different experience of the two things they love most- Guinness and Football. Lagosians had the first taste of it and we moved to Owerri to give consumers nothing but the best football experience in a way only Guinness can. There are two things you can be sure will always bring Nigerians together- Football and their favorite Guinness. What better way to show this than an infusion of Guinness and Football. As a brand,” he continued, “We celebrate those who are made of black- those who continually carve their own path without inhibitions. Football is one of the media where our consumers get rid of all inhibitions and as a brand; we cannot but stay true to their passion”.
Customers and fans should expect more from the Guinness ‘Matchday Made of Black’ with Infinix as the tour continues. In April, both brands will visit Enugu for the Chelsea vs Man Utd match on April 16th, Benin for the Tottenham vs Arsenal match on April 29th and the final stop in Ibadan for the Arsenal Vs Man Utd match on the 6th of May.
There will be loads of free gifts to be won at all Guinness viewing centers in all cities during the activation. Fans can win free Infinix smartphones and accessories courtesy of Infinix Mobility.