His words; “CEOs of companies, who refuse to spend on social media/social media strategy/crisis communications, do so at their own peril. Monitoring is required 24/7. You or your company's reputation is everything because it takes years to build a trusted brand but minutes/seconds to bring it down. Don't allow a gap in communications to allow others to do the speaking for you”.
The challenge of fake news was also put on the communications front burner. He reiterated that in the current communications environment clients expect their consultants to be decision-makers. However, Social media now requires quick decisions in the middle of the night, thus encouraging Communications practitioners and Chief Executive Officers to embrace Social Media as much as they can.
According to him, “Information is fast food, because today people consume 87% more information than 30 years ago. In the past 4 months the communications environment has changed completely, now communications wags the tail of diplomacy.”
He admitted that Fake news is a danger to democracy and could easily become hate speech, and that large new media companies such as Facebook have been slow to introduce policies/tools to combat. He highlighted this as one of the challenges of the Social media, inspite of its numerous advantages, and hopes there will be a solution to this, as he upholds the use of Social Media in the 21st century.
He advised Communications Practitioners to have a strong working relationships with producers/journalists as this will help get out negative stories from the media in event of any crisis. “Mainstream media plays a crucial role in transmitting impactful stories from a crisis and giving it context A strong working relationships with producers/journalists one of the key elements of getting a story out”.
At the 2017 World Communication Forum, not less than 19 awards reached their winners from all around the world at the 2017 World Communications Forum (WCF). Held on March 14th, at Beau Rivage Hotel, in Geneva, Switzerland, the award recognized highly professional and globally remarkable individual communicators and organizations with a creative approach and unique vision of the future of the communications industry worldwide.
Launched in the year 2011, the Communications for Future Awards has 23 nomination categories for the Awards under three divisions, which are the Personal, Corporate, and Start ups. Nominees for the Awards are usually received from thirty countries across five continents.
Some of the awards given at the just concluded 2017 forum which happens to be the 7th edition were, Grand Davos Award, Titan of the Future, Relations Of the Future, Evangelists of the Future, Leaders of the Future, talent of the Future, Idea of the Future, Technology of the Future, Education of the Future, Reputation of the Future, all amongst others and won by different people and organization across the continents.
According to the Founding Director of the Communications For Future Awards, Yanina Dubeykovskaya, "The Forum in Geneva collected many communication specialists from all around the world. The event has developed with the time into a platform to go beyond local borders and talk about global communication with the participation of a diversity of the related counteracting parties.
"This has not happened accidentally, but because the WCFA association is the only organization of communication professionals in the world that fights to increase the influence of communication on the development of the world and goes beyond the classical service model of interaction with business, public institutions or politics. Congratulations to all the winners!
"At the Gala we reviewed interesting showcases and greeted extremely talented professionals from 30 different countries. It was a great feeling of cross-cultural communication, when the best practices of each country were shared across the table. I am sure the C4F Awards 2018 is going to be much bigger and more encouraging for the communication professionals all over the globe”, he said.