The Citizens unveiled Nexen Tire, a South Koeran tyre manufacturer, as their first ever sponsorship deal to exclusively adorn the sleeves of their shirts ahead of next season.
Although the financial terms of the ground-breaking deal have not been released, it is widely reported that a sleeve sponsor could be worth up to UK £10 million (US$12.4 million).
“We are delighted to continue our successful partnership with Nexen Tire,” said Ferran Soriano, Manchester City’s chief executive.“At Manchester City, we are always striving to take an original approach to our commercial partnerships, creating great relationships and great content for our fans.
“We are especially pleased to be the first Premier League club to secure an official sleeve partner. Nexen is an exciting and growing brand and we are extremely happy both to have extended and grown our relationship.”
The partnership, celebrated at a signing ceremony at the City Football Academy in Manchester City was attended by Nexen and City executives, alongside the Club's manager, Pep Guardiola with City stars Gabriel Jesus, İlkay Gündoğan and Jill Scott. The move mirrors the commercial approach long used by other European Leagues such as La Liga where FC Barcelona have Beko branding on their shirt sleeve.