“With the advent of QLED TV, Samsung can provide the most true-to-life picture on screen, having been successful in solving past inconsistencies in the viewing experience and consumer pain points. While we are redefining the fundamental value of TV with this range, we have also placed a strong focus on ensuring that there will be models available that will suit the pockets of our customers in the emerging markets,” says Lance Shaun Berger, Business Unit Head: TV/AV at Samsung South Africa.
With picture quality remaining a top priority for consumers around the world, especially as the average TV continues to increase in size, Samsung’s 2017 QLED TVs represent yet another leap forward. The new line-up offers dramatically improved colour performance. Displaying DCI-P3 colour space accurately and in another world first for Samsung, QLED TVs are capable of reproducing 100% colour volume. This means the devices can express all colours at any level of brightness, with even the subtlest differences visible at the QLED’s peak luminance – between 1,500 and 2,000 nits.
Colour volume presents colour that can be expressed at different levels of brightness. For example, a leaf can be perceived as different shades, from yellowish-green to turquoise, depending on the brightness of the light. Samsung’s QLED TV displays can capture even these subtle differences in colour pertaining to brightness.
“This breakthrough is a result of Samsung’s adoption of a new metal Quantum Dot material, making it possible for the TV to express a significantly improved range of colour, with much greater detail compared to conventional TVs,” Berger explains.
The new Quantum dots allow Samsung QLED TV to express deep blacks and rich detail regardless of how light or dark the scene is, or whether the content is being played in a brightly lit or darkened room. With its metal alloy Quantum Dot technology, brightness no longer has to be compromised to boost colour performance, which is maintained regardless of how wide the viewing angle may be.
Samsung has so far declared that its Q7 range varies in price from $2 500 (R32 800) for the 55-inch (140cm) 4K flat panel QLED TV, to $6 000 (R78 800) for the 75-inch (190cm) version. Its Q8 range of curved panel 4K models are available from $3 500 (R46 000) for the 55-inch (140cm) model to $4 500 (R59 000) for the 65-inch (165cm) TV. The prices for the Q9 range are still to be announced.
“We see no reason why African consumers should be left behind by this ground-breaking new technology, which is why our innovative new QLED TVs have been designed to not only offer a vision of the future, but to do so at a price point that takes into account our many valued customers across the African continent,” Berger concludes.