The launch also saw the start of an Africa wide photo competition involving consumers under the theme #CelebrateAfrica.
“Our focus on Africa is very clear, and is evident from how we have carved a new business division known as Canon Central & North Africa (CCNA) to serve the region's needs to launching new and exciting products. We want to offer customers in Africa new innovation that is currently changing the way we capture, store and share images.” said Somesh Adukia, Sales Director – CCNA.
The camera range unveiled includes models such as the EOS 80D, EOS760D, EOS 1300D, Powershot G7X MKII, PowerShot SX720 HS, Ixus 285HS and Pixma printers.
The ‘Celebrate Africa’ campaign is targeting consumers from all walks of life. It will be activated through an online competition where Canon is encouraging people from across the continent to submit images captured by them under any of the three categories: People of Africa, Africa’s City life or Africa’s Landscape and Wildlife.
The competition will run from February 7, 2017 till April 15, 2017 and has a range of prizes to be won by those who send the most compelling images.