In a blog post to make the announcement, Instagram wrote, “We’re excited to share that live video on Instagram Stories — a new way to connect with your friends and followers right now — will be rolling out to our entire global community over the next week. From real-time makeup tutorials to live DJ sets, it’s been exciting to watch as the community shares new sides of their lives.
“To go live, just swipe right from feed and choose Start Live Video in the camera. When you’re done, your live story will disappear from the app. You may also see Top Live on Explore, connecting you to exciting live stories happening now.”
The coming of Instagram stories brings it into direct competition with Snapchat and Periscope live.