The WBO welterweight champion will lend his image to an upcoming campaign to promote Filipino attractions, which will be showm#n both in the Asian country and abroad.
In November, the DOT said that it would spend US$13million to revise the ‘It's More Fun in the Philippines’ push, which started in 2012. Advertising and marketing firm McCann Worldgroup will oversee the new campaign involving the eight-weight world champion.
"Senator Pacquiao's international stature is a big boost to the tourism industry of the country," said Enrico Pineda, a representative of Pacquiao’s political party, 1-PACMAN. “His endorsement would create a lot of impact, especially in the social media.”