The partnership enables NewNet to distribute some FCB content such as club news, access to enter competitions and games through the sports section of Xinhua's News mobile app. It also enables NewNet to run a series of football camps each season in China, where over 300 young Chinese amateur football players will be trained by fully qualified FCB coaches to hone technique, tactical awareness and fitness, following the renowned and admired FCB training methodology.
One of these camps will be held at Barcelona's official training centre, where Chinese participants will experience world class professional coaching right in the heart of Spanish football. As part of the agreement, BNN will also take a group of participants to a match at Barcelona's renowned stadium, Camp Nou.
BNN Technology will also a run a series of football camps in China each season. Fully-qualified Barcelona coaches will provide training sessions during the camps. BNN Technology will also take a group of participants to see a match at Barcelona’s Camp Nou stadium as part of the deal.
The partnership underscores BNN's commitment to supporting grassroots football in China, by delivering social participation programmes that build on the company's longstanding operations in the country.