Friday, 28 October 2016

Event Marketing: Real Madrid in talks over Bernabeu Ultimate Fighting Championship

Following the public and commercial success of its recent event in Manchester, the Ultimate Fighting Chmapionship (UFC) brand is looking to expand in Europe. And Santiago Bernabéu stadium, home of Spanish La Liga football club Real Madrid could be the next destination for the game.
McGregor vs Cristiano Ronaldo. Source: Cristiano Instagram
Real Madried has revealed interest over the possibility of staging of the event, with McGregor as the headline fight.

McGregor, the current Featherweight champion, will be fighting at UFC 205 on November 12th when he faces Eddie Alvarez for the Lightweight belt at Madison Square Garden in New York City.

The event could be a reunion with McGregor and his Real Madrid friend Cristiano Ronaldo.

The 85,000-capacity Bernabeu could serve as an event centre which could fetch the club millions of dollars at the end of the 2016/2017 football season. 

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