Speaking at the Forum, the Managing Director of Sesema PR, Tampiri Irimagha-Akemu; noted that the CCIF program was birthed due to the gap we noticed in hiring quality PR graduates and professionals. “As an organization, we are actively involved in the growth and development of the Nigerian youth.
|L-R: Tomiwa Aladekomo of Ventra Media Group and Tampiri-Irimagha Akemu at the CCIF|
As a creative agency, we are committed to innovation; the CCIF is another first for Sesema PR. We will continue to seek ways of impacting the society positively”. Mrs Irimagha-Akemu concluded.
She also shared experiences with the participants and gave clear insights, using real PR case studies throughout the forum.
|MD Sesema PR, Tampiri Irimagha-Akemu at the Corporate Communications Interactive Forum (CCIF)with one of the participants|
“A good PR campaign must have a clear objective; in building a brand, honesty is extremely important. Public Relations is used to validate a brand not to promote false advertising. No matter how good a brand is, they still need PR to build proper relationships with their audience”.
The participants expressed appreciation for the opportunity to attend the program; they noted that opportunities like the CCIF are rare in the industry and they would be glad to attend future sessions.
|L-R: Esther Odunlami receiving her Certificate of participation from the MD Sesema PR, Tampiri Irimagha-Akemu at the Corporate Communications Interactive Forum (CCIF) organised by Sesema PR in Lagos.|
He further advised the participants to define their identity, their audiences and the content they want to pass across before engaging in any digital campaign.
“It's important as a brand to narrow your area of focus, find your niche. Do not wait for a job to do what you want to do; start doing it on your own” Mr. Aladekomo Added.
Duvie Great, one of the participants at the forum, said that, “I am happy to be selected for this forum. Being here has changed my perspective of the PR industry, I learnt that Public relations is the lifeblood of many companies and there is no one-size-fits it all approach to handling PR issues”.
The Corporate Communications Interactive Forum (CCIF) will be held every quarter. This initiative is another way Sesema public relations reinforces its commitment to investing in Nigerian youths and grooming creative minds.