Thursday, 15 September 2016

DDB Lagos MD, Ikechi Odigbo To Head 2016 ADVAN Awards Panel Of Judges

Mr. Ikechi Odigbo
Managing Director of DDB Lagos and Vice President Association of Advertising Agencies of Nigeria (AAAN), Mr. Ikechi Odigbo has been appointed as Chairman of the Panel of Judges for the Advertisers Association of Nigeria (ADVAN) Marketing Excellence Awards 2016. He replaced Dr. Rotimi Olaniyan, CEO of Proximity Communications and the President of Experiential Marketers Association of Nigeria (EXMAN).

Other members of the jury are: Mr. Ayo Elias, Managing Director of Tequila Nigeria; ADVAN Publicity Secretary Mr. Femi Adeniba; ADVAN member, Mr. Seni Fawehinmi  and Mrs. Elo Iyayi of MIPAN.



Marketing Director of Nigerian Breweries Plc, Franco Maria Maggi has been announced as Chairman of the 2016 ADVAN Awards.

According to David Okeme, President ADVAN, the event, which is the sixth edition of the awards, will take place at the MUSON centre, Onikan, Lagos on October 29, 2016. This year’s award, according to Okeme, is part of ADVAN’s greater design to establish the marketing profession on a sustainable path to greatness. The event promises to be even more spectacular following endorsement from the World Federation of Advertisers (WFA).

Another innovation in this year’s award is that two new categories have been introduced. The two categories are Public Sector Marketing and Marketing on a Shoestring budget. The public sector marketing Awards category is to recognize the effective use of marketing elements, and delivery of the marketing strategy and communications programmes executed for/by public sector institutions. For Marketing on a shoestring budget award, the goal is to recognise the maximisation of “limited budgets” in achieving impact and measurable results.

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