The screen measures 12m x 9m, and is the largest to be installed anywhere across Kenya, Tanzania and Uganda.
“Located on the busy Uhuru highway leading into the Nairobi central business district, just north of the University of Nairobi’s main campus, the Super-LED screen is a first for Kenya with its world class technology, reliability and innovative booking options,” says Patricia Menge, general manager for Primedia Kenya.
It is manufactured by the world’s premier LED manufacturer, Daktronics, a South Dakota-based company whose screens appear everywhere from Piccadilly Circus to Times Square, and which has previously supplied many of the LED screens for events such as the Olympics.
The Super-LED went live on Thursday, 8 September, and offers an unprecedented opportunity for marketers looking for new opportunities in Nairobi. The city is home to more than 3.5 million people, thousands of Kenyan businesses, and more than 100 international companies and organisations, as well as one of Africa’s largest exchanges - the Nairobi Securities Exchange.
“The Super-LED’s launch has been met with excitement by our clients both in South Africa and in Kenya,” says Peter Lindstrom, sales executive for Primedia Outdoor. “The size, location and versatility offered by digital technology combine to make this a fantastic inclusion to our East African holdings.”
Primedia OOH Africa is one of the leading outdoor advertising media specialists operating within Sub Saharan Africa, with over 4 373 faces located in 11 countries across the continent.