Wednesday, 24 August 2016

#Rio 2016: IOC reports record-breaking media coverage

The International Olympic Committee has hauled the 2016 summer Olympic Games as "record-breaking media coverage" and “unprecedented” levels of digital engagement.

The 2016 Games concluded in Rio de Janeiro on Sunday, with the IOC reporting more media coverage than ever before, with record numbers for television and digital broadcast hours.

Digitally there was 218,000 hours of coverage, which the Olympics body said was more than ever – “nearly double TV and 2.5 times more than London 2012”.

More than 9 million hours of content also streamed on the Olympic Video Player, with up to 1 million daily unique viewers for live streaming and on-demand video.

The IOC  reported a significant rise in digital coverage compared to London 2012, with 218,000 hours versus 81,500 hours. It added that it anticipates half the world’s population will have watched at least some coverage of the Games, including more than 90 per cent of the television audience in host nation Brazil.
The Committee said that more than nine million hours of content was streamed through its Olympic Video Player service, with as many as one million daily unique viewers for live streaming and on-demand video.

There was also record global engagement on the IOC’s website, Olympic.org. Over 26 million visits to the site represented more than double compared to the figures for London 2012. Record engagement through mobile platforms led to over 70 per cent of website visits through mobile phones or tablets.

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