Themed ‘Happiness Amplified’. This year's show will heighten the excitement and happiness shared by competing families and viewers of the dance show.
According to Franco Maria Maggi, Marketing Director, Nigerian Breweries Plc, the previous editions utilized the regional auditions format and that the brand received feedback that several families were unable to participate in those auditions due to travel constraints. This year the brand chose the online auditions format to make the dance show more accessible and give families the opportunity to submit entries for the 2016 Maltina Dance All from the comfort of their homes by making a short dance video and simply uploading the video on the website.
The show’s innovative format this season will allow interested families to participate by submitting their dance videos from all across Nigeria on the Maltina Dance All website.
“Maltina Dance All is one of the platforms through which the brand connects with, and allow consumers heighten their interactions to share happiness,” said Kufre Ekanem, Corporate Affairs Adviser, Nigerian Breweries Plc. “The show through its creative and diverse dance routines brings incredible energy, excitement, and fun for competing families and fans. We can’t wait to see what season 9 will bring.”
The winning family will be rewarded with a grand prize of N10 million, while the first and second runners up will go home with N3 million and N1 million respectively.
Video submission entries for online audition is on-going and will end on August 19th, 2016 on www.maltinadanceall.tv.