During this global experience, Jidenna will tour the African continent for a series of exclusive performances, album release parties and the filming of a BBC documentary, which will chronicle his homecoming journey to Nigeria.
Not only is this unprecedented for Sony Music, but it marks the beginning of a new chapter in the label’s storied history.
“Never before have our divisions collaborated on something of this magnitude, but we are a global brand with a deep commitment to celebrating artists on the continent and throughout the African diaspora,” says Sylvia Rhone, president of Epic Records. “And we are so excited to begin this journey with someone as uniquely talented and as special as Jidenna.”
Since bursting onto the scene in 2015 with his Grammy nominated debut smash, Classic Man, from Wondaland’s compilation EP, The Eephus, Jidenna has been blazing a bright trail in the worlds of music and fashion.
Jidenna will be bringing all of this and more on his trip to Africa in late August. Heading to Nigeria first, Jidenna will host an exclusive album launch event in conjunction with TRACE TV, featuring a live performance at the newly opened Hard Rock Café in Lagos; interviews with Nigeria’s leading radio stations and lifestyle publications. Jidenna will begin filming an exclusive documentary, produced by BBC International and True Africa, about his journey back to his childhood home in Enugu, Nigeria.