The campaign which kicked off at the University of Lagos is aimed at educating individuals, especially women, on how to grow, care, and maintain healthy hair and scalp by cultivating healthy hair routine.
Speaking on this development, Field Education Manager, Recare International, manufacturers of Natures Gentle Touch, Mr. Daniel Komla, noted that the campaign was borne out of the need to empower women with the knowledge to make informed choices in the face of frequent hair and scalp challenges.
He added that the Healthy Hair Campaign focuses on educating women on the various unhealthy habits they indulge in that make their hair vulnerable to breakage, receding hairline, sensitive scalp and eventual hair loss.
“We, at Natures Gentle Touch embrace education. It is a commitment we are giving to the nation that from the money we are making we will support the communities where we operate.”
The benefits of the campaign are immeasurable as it allows more women to get to understand their hair and the required treatment to keep it healthy. This is another way the brand is empowering women to embrace their unique sense of style.’’, added Komla.
The campaign which features a one-on-one consultation with hair consultants who diagnose the hair and scalp whilst offering professional hair care tips and practical demonstrations on ways to maintain healthy hair, will roll out to other higher institutions in the country.