According to IDC, global smartphone shipments in the first half of 2016 increased by just 3.1%, indicating that Huawei’s growth has significantly outperformed the market.
Huawei’s flagship products, such as the P9, Mate 8, Honor V8 and MateBook, have been well-received by consumers worldwide. Sales volume of the Mate 8 increased by 65% when compared with sales of the Mate 7 during the same period in 2015. Furthermore, 4.5 million P9 and P9 Plus devices have also been sold, of which the number of devices sold internationally increased by 120% when compared with sales of the P8 during the same period in 2015.
In the first half of 2016, Huawei Consumer Business Group further optimized its revenue structure, resulting in growth in overseas markets 1.6 times faster than that of in mainland China. According to GFK, by the end of May 2016, Huawei’s share of the global smartphone market reached 11.4%. Among the USD 500-600 smartphone market, Huawei’s share has increased by 10%.
Particularly strong results were recorded in European smartphone markets and breakthrough in high end market has been made. According to GFK, Huawei’s smartphone market share has reached over 15% in some European countries. In the traditionally high end market, such as UK, Germany and France, Huawei has achieved breakthrough in the high end market as well.
In key countries from North Africa and South Pacific, Huawei have gained some breakthroughs on market share. In Egypt, Huawei’s smartphone market share has reached over 20% and in New Zealand, Huawei’s share has reached over 15%. Strong sales growth was also achieved in emerging markets in Latin America and Central Asia. In some countries, Huawei’s year-on-year smartphone sales has doubled.
In China, Huawei remains the industry leader with a market share of 18.6%, according to GFK report in June.
Commenting on the half year results, Group Chief Executive Officer, Huawei Consumer Business Richard Yu said, “We saw particularly fast growth in traditionally high-end smartphone markets such as Europe and emerging markets including North Africa, Central Asia & Latin America.”
“We have continued to maintain healthy growth within the highly competitive smartphone market, which is testament to Huawei’s long-term commitment to innovation, anticipation of consumer trend and dual strategy of focusing on both domestic and international markets. Looking to the future, we will continue to work with our industry partners to offer consumers excellent levels of service and develop innovative new products that combine technology, quality and style.”