As a result of this agreement, which came into force on July 1, FC Barcelona and Betfair will be collaborating in different areas such as image association rights, visibility of branding on the Camp Nou LED system, and a variety of digital benefits. Betfair will also have access to the players to create promotional material and develop marketing campaigns.
FC Barcelona's Vice-President of Marketing and Communication, Manel Arroyo, said: "FC Barcelona is delighted to sign a long-term collaboration agreement with Betfair, a leading company in terms of seriousness in the field of sports betting. We hope our members and all football lovers will enjoy this new global partnership, as well as exclusive promotions and unique sporting experiences".
Paul Gambrill, UK & Ireland Marketing Director at Betfair said: "We are delighted to have signed a long-term partnership with Barcelona Football Club. Barcelona are year-on-year competitive at the top level and will help us achieve our ambition of growing the Betfair brand internationally.