The self-service platform allows customers to either opt-in or out of the ‘Do Not Disturb’ service, thereby empowering telecoms consumers to end unsolicited promotional SMS or promotional voice calls.
Chief Commercial Officer of Airtel Nigeria, Mr. Ahmad Mokhles, while commenting on the ‘Do Not Disturb’ short code, noted that the company introduced the short code in compliance with the directive of the telecoms industry regulatory body, Nigerian Communications Commission (NCC), and in response to complaints of unsolicited SMS or promotional voice calls by some customers.
“Airtel is committed to offering excellent customer service and we are pleased to introduce the ‘Do Not Disturb’self-service to empower our esteemed customers to decide what messages or calls they receive from the network.
“While there are customers that demand promotional services to keep abreast with various innovative products and services, there are others who do not want to be disturbed - that is why NCC has mandated telecoms companies in Nigeria to create this service, providing options for customers to either opt-in or out,” he said.
It would be recalled that Airtel had introduced *902# as a short code to empower customers activate or deactivate any Value Added Service (VAS) subscription at any point in time.