The organisers said the media agency holding company coasted home the medals through its agencies, OMD and PHD. Specifically, they said OMD won 11 Media Lions, which was the highest number of awards - one gold, three silver and seven bronze medals. PHD also smiled home with 4 medals.
According to the organisers, OMD from Dominican Republic won the Gold Lion for OMG for its campaign tagged: “Ending the Silence”; while the Silver medals went to OMD UK and OMD Dominican Republic. OMD was also the credited partner for the Grand Prix winners in the PR, Creative Effectiveness and Mobile categories.
The combined performance of OMD and PHD, therefore propelled Omnicom Media Group to the top of the category, winning more than twice as many Media Lions as the next most awarded media holding company.
The organisers disclosed that OMD won the awards for its work, which cuts across a broad spectrum of client categories - including Automotive, CPG, Financial Services, Media, Retail, Sports Goods and Technology. - submitted by OMD agencies across the globe.
Daryl Simm, CEO of Omnicom Media Group Worldwide; said: “The scale and scope of Omnicom Media Group’s win at Cannes this year proves that relentless focus on excellence, innovation and talent always achieves results not only in terms of industry recognition, but most importantly, in driving business growth for our clients.”
Tolu Ogunkoya, CEO, mediaReach OMD explained: "Our global winning culture cascades into our local markets; we train our talent on an on-going basis, including regional webinars on weekly basis as a source of inspiration to be abreast of latest developments and raise the game.”
Ogunkoya added: “we have many local initiatives through which we encourage our people to produce works that deliver on objectives and help overcome current business challenges of our Clients. This year too, mediaReach OMD Nigeria represented Nigeria at the Cannes Young Lions Media global competition; this is our 7th time at the Cannes, since 2008.”