Joushua, 26, will work with Lucozade Sport throughout its campaigns encouraging the nation to become more active.
Discussing the announcement the 26 year-old boxer said: “Everything I have achieved originates from a strong foundation of fitness and I pride myself on working hard in and out of the ring. There’s so much more to it than boxing training and I’m excited to have the opportunity to share with others how to get the most out of their bodies. Lucozade Sport have some brilliant plans for the future and I’m really looking forward to helping them inspire and improve the nation.”
“Anthony is an outstanding athlete with tremendous fitness levels built from a variety of training techniques,” said James Young Lucozade Sport’s head of sponsorship. “His desire to constantly improve is an inspiration to get the public moving more and lead more active lives. Keeping Anthony and others hydrated will help them get the most out of their exercise.”
Since turning professional, in 2013, Watford-born heavyweight Joshua has won 17 straight fights and boasts a 100 per cent knockout ratio. Last month, SportsPro named him the world’s fifth most marketable athlete in the 2016 edition of our annual poll.