Participants who emerged winners in their respective countries are all set to showcase their talents to renowned American vocalist and songwriter, Keri Hilson, Fally Ipupa, DRC singer-songwriter, dancer, philanthropist and Mr Shawn “Pecas” Costner of ROC Nation. All judges are expected to arrive Nigeria within the week.
The finale, which promises to be captivating and exciting, will be attended by top executives from Airtel alongside senior directors from TRACE Africa.
According to the Chief Commercial Officer, Airtel Nigeria, Ahmad Mokhles, the telco is passionate about creating platforms that delight, excite, entertain, engage and empower talented youth as well as telecoms consumers across the country.
“The sponsorship of Airtel Trace Music Stars is yet another eloquent testimony of Airtel’s commitment to empowering young, talented Nigerians. As Nigeria’s smartphone network of choice, we are always excited to enter partnerships that connect the Nigerian youth to their dreams and we are very excited about the opportunities that TRACE presents.”
A total of 10 contestants representing Niger, Democratic Republic of Congo, Gabon, Ghana, Kenya, Madagascar, Malawi, Nigeria, Tanzania and Zambia will compete in the grand finale of the biggest pan-African talent search contest.
Nigeria’s representative, Ehieduonye Ezehike, a.k.a ‘Edu’, who emerged winner of N5 million courtesy of Airtel at the national finale held recently at Hard Rock Café in Lagos said he is ready to make the country proud.
“I thank God, my parents and friends for supporting me this far. I look forward to making Nigeria proud at the Africa Finale,” Edu who hails from Delta State said.
The grand prize comprises a mentorship program with multi-award winning American singer-songwriter Keri Hilson in Atlanta. The winner also gets an opportunity to record a duet with the Keri as well as receive a signed contract with a major music label and worldwide media exposure through various TRACE’s platforms.