The Swedish football player has revealed that the name of the brand will be A-Z, and the launch will be streamed live online.
“A pair of expensive shoes has never made an athlete. Neither has a T-shirt, a pair of tights or a membership at a fancy gym. No equipment ever has. To go the whole distance from A-Z, from amateur to Zlatan, you have to practice. That’s my philosophy", the former Barcelona player said of his new brand.
“This brand is for all you fighters. Every single one of you who knows that nothing is settled during a game, but rather in the seven million minutes before it even starts. The hours you need to get stronger. Faster. Greater. It's not about the gear. It's all about you. And the time.”