The video on demand apps are a natural outlet for AJ+'s expansive content library and distribution strategy, which has been driven by native mobile and social distribution of content to date.
The new Android TV App allows users to consume and engage with AJ+ content and features comments from the mobile app. Viewers can comment on stories through the mobile app, adding depth to the engagement experience.
With just over a year since its inception in September 2014, AJ+ has built a unique and captivating content catalogue in the news and information space, with innovative formats of video-centric content. The AJ+ team will be curating content specifically for Apple TV, Android TV and Amazon Fire TV audiences.
Dima Khatib, Managing Director of AJ+, said: “Video on Demand is one of AJ+’s key objectives in 2016. As AJ+ grows we are looking at solidifying our competitive advantage by distributing content natively to other platforms and looking at additional languages. Google makes an excellent partner for us with Android TV and its global growth roadmap.”
AJ+ is a network of digital properties owned by the Al Jazeera Media Network producing and distributing content natively for digital audiences. It operates in 3 languages, Arabic, English and Spanish (Español) with over 5 billion cumulative views online.