The engagement of Williams signifies a new resolve of the company to widen its scope to include younger, hard working Nigerians whose exploits in entrepreneurship and allied endeavour are providing inspiration for the coming generation.
It was learnt that the company intends to demonstrate to Nigerian youths that without being in sports and entertainment, they can still be rewarded and celebrated as long as they show diligence in their chosen areas of endeavour, especially, entrepreneurship.
Williams, co-owner of highly successful brands, including Red Media Africa, The Future Awards Africa and YNaija.com, amongst others, played a significant role in the rebranding of President Mohammadu Buhari. He was one of the brains behind some of the President’s youth-oriented campaign events.
Williams who recently became an Obama Mandela Washington Fellow is an Alumnus of the London School of Journalism, London School of Marketing and School of Media and Communications of the Pan African University.
Last year, new stars also joined the brand endorsement portfolio of Globacom. They include stand-up comic, Bovi Ugboma, Reekado Banks, Korede Bello, Hadizah Blell (Di’ja), Ayo Makun, popularly called AY, Patience Ozokwor, popularly called Mama G, O.C. Ukeje and megastar, Ayodeji Balogun (Wizkid), among others.