Effective Measure, a global provider of digital audience, brand and targeting solutions, has expanded its coverage of the African media market - firsting with Nigeria, Kenya and Ghana.
Effective Measure is the first data partner to bring first class global digital audience measurement services to these emerging markets. The aim is to assist in streamlining and adding transparency to media buying and help nurture the local digital industry growth.
Local Publishers can now provide third party stats to agencies. Agency access to the data will aid in media planning and foster confidence in transparent and reputable data.
According to the firm, "Kenya, Nigeria and Ghana are developing into primary African nations to watch for digital adoption and usage…"
The Effective Measure Dashboard includes Africa’s leading digital publishers and offers data insights, demographics and behavioural data that reveal the digital pulse of Africa’s media sector across all connected digital devices including tablets and mobile.