The Swedish football player has revealed that the name of the brand will be A-Z, and the launch will be streamed live online.
“A pair of expensive shoes has never made an athlete. Neither has a T-shirt, a pair of tights or a membership at a fancy gym. No equipment ever has. To go the whole distance from A-Z, from amateur to Zlatan, you have to practice. That’s my philosophy", the former Barcelona player said of his new brand.