Thursday, 11 February 2016

World-class talent bolsters Grey’s team in Africa

Paul Jackson, Group Managing Director of Grey Africa has announced that Fran Luckin would join Grey Africa and take the reigns as the company’s Chief Creative Officer.

Fran will oversee Grey Africa’s creative product and will work closely with Grey Africa’s Executive Creative Director, Glenn Jeffery and Creative Directors Francois Du Preez and Charlene Olivier.

“I’ve always admired Fran’s work as well as her rare ability to transition from the traditional world to the new world of integrated communications so heavily reliant on digital channels and technology to tell brand stories that people can connect with. Fran has helped lift numerous local and international brands to new heights at a number of leading global network agencies.”

"What makes Fran one of the all-time great creatives is not just the long list of awards won, or the many famous campaigns that have made it into popular culture - but rather that she was always prepared to venture out into the creative wilderness, to break loose of the expected and the ability to transcend traditional big ideas into truly integrated campaigns,” Paul Jackson said. “At Grey we believe in both Famous and Effective. Fran is a rare breed that has both the creative vision and the business acumen to help build a powerful creative business. She also recently completed her MBA – not many Chief Creative Officers can say that.” adds Paul.

Fran was named as one of the top ten most influential people in South African advertising in The Annual - South Africa’s most authoritative compendium of the advertising, media, marketing and branding industry and she has judged at every major marquee award festival, most of which she’s been awarded at herself: Cannes Lions Film Jury, Cannes Outdoor Jury, Clio Awards and D&AD and has also sat on the judging panel for the Apex Awards - South Africa’s version of the Effie Awards.

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