MediaCom Wins Big At Sony's Global Media Review

Following a competitive pitch, MediaCom has won all of the Japanese electronics giant's PlayStation business from Carat and OMD.

MediaCom reportedly retained Sony Mobile globally and won the company's international electronics account.

Sony spends just over $600 million on U.S. measured media, while some estimates place global spending around $3 billion annually.

MediaCom is a global media agency. Its services include media/interactive planning and buying, ROI research, digital marketing, online marketing, consumer insights, media strategy and branded content.