Wednesday, 17 February 2016

Jack Daniel to mark 150th anniversary with special bottles in SA

Jack Daniel’s has announced plans to celebrate the 150th anniversary of the Jack Daniel Distillery in Lynchburg and around the world in 2016. Through special promotions and new products, Jack Daniel’s will share the authentic stories of America’s oldest registered distillery with friends of Jack, both old and new.

Special commemorative 150th anniversary bottles will be available in South Africa in 2016. These limited edition Jack Daniel’s Old No. 7 Tennessee Whiskey bottles will bear a 150 logo on the neck.

The Tennessee whiskey brand, owned by Brown-Forman, was first established in 1866 and claims to be the oldest registered distillery in the United States.

“In a world where change is a constant, it is an incredible achievement to be making whiskey in the same way, in the same place, after 150 years,” said Mark McCallum, president of Jack Daniel’s.

“During this milestone anniversary, we will celebrate our history, traditions and values by continuing to tell the unique and powerful stories that make Jack Daniel’s the unique and very special global brand that it is today.”


As part of the brand’s itinerary of year-long celebrations, Jack Daniel’s will launch commemorative 150th anniversary bottles and renovate its distillery with new facilities.

A global barrel scavenger hunt, celebration event in Lynchburg and an anniversary reception at the New York Stock Exchange will also mark the occasion.

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