According to Disney distribution chief Dave Hollis, for many Chinese moviegoers, “The Force Awakens” is “the first ‘Star Wars’ film they’ve ever seen.”
The seventh installment in the iconic sci-fi series surpassed the $760.5 million mark previously set by Avatar in a record-breaking 20 days of release, according to early box office numbers.
In North America, it has become the top-earning film of all time and has also crossed its $800 million mark at the international box office on Wednesday, according Disney.
The company invested heavily in “Star Wars,” investing more than $4 billion in 2012 for rights to Lucasfilm, the company behind the franchise.
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