Premier League Hunt For First Creative Agency

To undergo a major brand overhaul, The Premier League is on the search for its first creative agency.

Agencies, according to campaignlive.co.uk have been contacted directly with a brief to help plan and execute a brand campaign in time for the start of the new season in August.

For the first time in its 23-year history, the Premier League will operate without a corporate sponsor from next season. It is looking at how best to maximise a “clean” brand, the report said.