The deal means the club's dedicated channel, MUTV, will be available in China for the first time. Sina Sports will make MUTV content accessible across its various digital platforms, including its over-the-top (OTT) television services, website and mobile apps.
“This is an important and exciting partnership, not only for Manchester United but also for our Chinese fans. The club works tirelessly on new and innovate ways in which we can engage with our fans and this is a classic example of how our commercial partnerships allow us to do this," Manchester United group managing director Richard Arnold commented.
“This partnership is a great example of the vision we have to provide Chinese fans with more diversified, deeper sports content,” said Arthur Wei, Senior Vice President of Sina and General Manager of Sina Sports. “Manchester United has deservedly won over 100 million followers in China, and we are excited to see how the club will grow its following through this historic launch. We anticipate this will make great strides towards changing the way China watches and understands the game of football.”
MUTV is the official channel of Manchester United, first airing on September 10th, 1998.