Hyundai Motor America, which is based in nearby Fountain Valley, Calif., will be shifting its previous sponsorship from the Tournament of Champions in Hawaii to what currently is the Northern Trust Open.
Tuesday, it was announced that Northern Trust will replace Barclays as title sponsor of the first FedExCup Playoff tournament held annually in the New York/New Jersey area, also beginning in 2017.
“Considering that Hyundai Motor America is headquartered and heavily invested in the greater Los Angeles area, this is a perfect fit for Hyundai’s long-term vision and goals as a tournament sponsor,” PGA Tour Commissioner Tim Finchem said in a statement.
Beginning in 2017, Hyundai Hope On Wheels will be integrated into the charitable activities of the tournament.
The PGA TOUR is committed to identifying a new title sponsor for the Tournament of Champions in Hawaii.
Hyundai will be aligning with one of the longest-running tournaments on the PGA TOUR. It debuted in 1926 at Los Angeles Country Club as the Los Angeles Open. The tournament was staged at various courses throughout the Los Angeles area before permanently settling at Riviera Country Club in 1973.